Before you’re heading into the release of on-line market, you as a client have some responsibilities. When you have decided you want a brand new website, you have to have in mind a few answers to some questions. Don’t worry, we are here to help out. But it is simpler when you know what goals you want to reach with the on-line website. Although the research starts at the agency in the same time, hints and impressions about your area of interest and business are an important source to us. The purpose of the change of information is to avoid creating flashy sites that don’t convey any link to the business.
If you are in the middle of restructuring the core values of your business, wait until you have nailed down 70 to 80 percent of it. In this way, you avoid many changes and delay of the final release of the website. It is strongly advised to have one or two people in your company that are in charge with the communication between the stakeholders and our agency.
How do we lay down the content of your site? We first discuss a clear goal for each content piece. You might want to drive traffic, boost engagement with the clients, users, business-to-business partners. If the content is about traffic, we make sure to include traffic metrics in the page layout and give you reports with the results.
That will give you an insight on the performance. A benchmark analysis will let you know what to keep and what to change.
Although these guidelines might seem not so simple, it is best to be aware of some background work before starting out the work on the website. Each business will have different path and execution method, but these are general rules that apply to any content.